Marketing Properties: How It’s Done

When trying to sell a property, you must do everything you can to market it effectively. Many homes are selling faster than ever, with inventory down to 26.8 percent in 2021. That means competition is high, and you need to put your best foot forward.

Luckily, you can reach the right buyers and close the deal quickly with the right marketing strategy. Here are some best practices you can implement when marketing your property.

Start with an online presence

With over 5 billion internet users worldwide, it’s not surprising that an overwhelming majority of homebuyers start their search for a new home online. So, you must ensure your property is listed where buyers are looking.

The first step is to list your property on major real estate websites. Many websites, like Zillow, Redfin, and, specialize in listing properties for sale. You can also list your property on classified ad websites like Craigslist and Oodle.

However, keep in mind that these listings come at a price. Some providers charge a flat fee, while others take a commission (usually around 6 percent) of the final sale. Nonetheless, these platforms are essential for getting your property in front of the right buyers.

By reaching out to these websites, you can gain a competitive edge and market your property to a broader audience. Thus, increasing your chance of making a sale.

Create your web page

In addition to reaching out to listing websites, creating your web page for your properties would be best. It’s a great idea, especially if you own multiple properties or plan on selling more in the future.

Creating a web page shows that you’re a professional and will give buyers confidence in your business. Plus, it will give you more control over how your property is presented and make it easier for buyers to find all the information they need in one place. You can even include virtual tours and other multimedia content to give buyers a better sense of what your property has to offer.

To create a web page, you don’t need to be a tech expert or hire someone to do it for you. Websites like Wix and Weebly offer simple, user-friendly tools that allow you to create a professional-looking website in just a few minutes.

Once your web page is live, include the link in all your marketing materials, such as flyers, postcards, and emails. This way, buyers can easily find your page and learn more about your property.

Get professional photos taken

If you want people to be interested in your property, you must show them why it’s worth their time and money. That means taking high-quality photos showcasing the property’s best features.

With today’s digital cameras, anyone can take great photos, so there’s no excuse for not having great visuals to accompany your listings. But if you want to take it up a notch, you can invest in a wide-angle lens to make rooms look bigger and use a tripod to avoid blurry shots.

You can hire a professional photographer if you want to go the extra mile. Professional photographers know how to use lighting and angles to make properties look their best. They can also edit photos to remove any blemishes or imperfections.

Either way, make sure the photos you use are high quality and give buyers a realistic idea of what your property looks like. Doing so will help you attract more buyers and avoid misunderstandings or disappointment later.

man and woman using a camera checking photos

Provide referral incentives

Despite the various digital marketing tools available today, personal referrals are still one of the best ways to market your property. After all, people are more likely to trust a friend or family member’s opinion than a total stranger’s.

To encourage people to spread the word about your listing, offer referral incentives like a percentage off the purchase price or a free month of rent. You can even offer an incentive for people who provide leads that result in a sale or rental agreement.

By offering these incentives, you’ll be more likely to get people talking about your listing—and that’s exactly what you want. So, don’t hesitate to give it a go.

If you’re trying to sell or rent out a property, there are certain things you need to do to market it effectively. And the above are only a few of the countless marketing strategies you can use to find buyers or tenants.

Of course, the most important thing is ensuring your property is in good condition and priced correctly. But once you’ve taken care of that, it’s time to start marketing your property to get the best results.

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