Financial Strategies
customer loyalty concept

Simple Strategies to Acquire Loyal Customers Who Trust Your Brand

Customer trust and loyalty are two of the most important aspects of any business. Customers are more likely to return and do business with a company they trust, and it can be challenging to build that trust without making some mistakes along the way. So, what are customer trust and loyalty, and why is it

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Financial Strategies
company

Five Ways to Keep Your Company Afloat During the Pandemic

The economy took a big hit during the pandemic, and it continues to feel its effects this year. Currently, the unemployment rate is around 3%, which is lower than during the pandemic but still much higher than before the pandemic hit. And unfortunately, it’s not just the unemployment rate that’s been affected. Wages have also

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Financial Strategies

Intellectual Property in the Digital Landscape

The digital landscape presents businesses with several advantages, chief among them the ability to reach a global audience at a fraction of the cost of traditional marketing methods. With the right tools, businesses can create a website or online store accessible to anyone with an internet connection, regardless of location. However, while businesses are moving

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