Customer experience can start when they receive your product in the mail. Improving your customers’ unboxing experience can go a long way in creating a positive first impression of your product. Doing so can make them more likely to become repeat customers.
When you order something online, the experience of opening the package and taking everything out is part of the overall impression you get of the product. If that experience is good, you’re likely to be happy with what you ordered and be more likely to order from that company again. If the experience is bad, you might not order from that company again and might even tell your friends not to order from them either.
There are many ways to improve the unboxing experience for your customers. Here are four things you can do so you can start stepping up your unboxing game.
Start With the Sustainable Change
One of the best ways to improve your customers’ unboxing experience is to start with some sustainable changes. This means making small changes that you can stick to overtime and that will have a big impact on your customers. Studies show that customers are more likely to invest in products with sustainable packaging.
For example, using recyclable and sustainable materials in your packaging is a great way to go green and give your customers a good experience. There are many companies that offer paperboard packaging made from recycled materials. This is a great option for companies who want to be environmentally responsible and give their customers an excellent unboxing experience.
Another sustainable change you can make is to use reusable shipping boxes. Instead of sending your customer a new box with each order, you send them the same box back each time. This can save on resources and help reduce waste.
You can also use biodegradable packing peanuts and other materials in your packaging. These materials will break down over time so that they won’t damage the environment. They’re also a great option for companies who want to go green and give their customers an excellent unboxing experience.
Think Outside the Box
When you’re thinking about ways to improve your customers’ unboxing experience, don’t just think about the packaging. You can also use the contents of the package to your advantage.
For example, if you’re selling a product that needs to be assembled, include assembly instructions in the package. This will make it easy for your customer to put the product together and they’ll be able to start using it right away.
If you’re selling a product that comes in different sizes, include a size chart in the package. This will help your customer choose the right size and avoid having to return the product.
You can also include a thank-you note or coupon in the package. This will show your customer that you appreciate their purchase and it might encourage them to buy from you again.
Make It Personal
One of the best ways to improve your customers’ unboxing experience is to make it personal. This means putting thought into each order and taking the time to customize each package for the individual customer.
For example, if you’re selling clothes, include a card with the customers’ names on it. This will make them feel special and appreciated.
If you’re selling a gift, include a note telling the recipient how much you love them or how much you hope they’ll enjoy the gift. This personal touch will make the recipient feel special and appreciated. Don’t forget to include a even a small thank you note with their name on it.
Including a personalized item in each order is a great way to show your customers that you care. It’s a small gesture that can mean a lot to them.
Consider Inserting Freebies
Another great way to improve your customers’ unboxing experience is to include freebies in each order. This means putting a little something extra in the package to make the customers’ day.
For example, you could include a small toy, a piece of candy, or a coupon for a future purchase. This will show your customer that you appreciate their business, and it might encourage them to buy from you again.
Including freebies in each order is a great way to show your customers that you care. It’s a small gesture that can mean a lot to them.
Improving your customers’ unboxing experience is a great way to show them how much you care. By using sustainable changes, thinking outside the box, and making it personal, you can create an excellent experience for your customers that they’ll appreciate.