Branding is a massive part of any small business. It’s what separates you from the big guys and makes your customers loyal to you. According to The Guardian, small companies that invest in branding are more likely to experience growth in revenue and employee headcount. So not only does branding make your business look good, but it also helps it grow.
There are many ways to be creative with your small business branding. You can create a unique logo, develop a catchy slogan, or even design your packaging. Packaging is a great way to show off your brand’s personality and help you stand out from the competition.
A recent study by PMMI found that seventy-two percent of shoppers said they are likely to buy a product because of its packaging. That’s a pretty high number, so the packaging can be a powerful tool for marketing your small business.
So, consider investing in creative branding strategies if you’re looking to boost your business. Because of packaging’s potential effect to increase branding and revenue, here are a few tips on nail packaging for your small business.
Design with a Purpose
Packaging is a powerful tool for marketing your small business. It can make an excellent first impression, stand out from the competition, and communicate your brand’s personality. But to be effective, it’s essential to design your packaging with a purpose.
When designing your packaging, you should always keep sustainability in mind. Consumers are becoming more and more environmentally conscious, and they want to buy sustainable products. So make sure that your packaging is recyclable or biodegradable. You can also use sustainable materials like bamboo or recycled paper.
If you can create sustainable packaging that communicates your brand’s values, you’ll stand out from the competition. And consumers will appreciate your efforts to be more environmentally conscious.
Another purposeful aspect of packaging is the design. You want to ensure that your packaging looks professional and reflects your brand’s personality. Make sure it’s eye-catching but also functional. It should protect your product from damage during shipping and be easy to open and use.
Experiment with Creativity
The packaging doesn’t have to be boring. You can get creative and make sure it stands out from the competition. You can use different textures, sizes, shapes, and colors to create an impactful design.
You can also experiment with unique features like custom labels or ribbons to make your product look more appealing. And don’t forget about messaging — you can add quotes or slogans on your packaging to give customers a better idea of what your brand is for consumers.
Finally, consider using unique materials like metallic foil or embossing for extra flair. These materials will help give your product a luxurious feel and attract more attention. However, taking on the packaging label duties can be time-consuming and challenging if you do not have creative skills. Fortunately, you can partner with a proven private label designer to help you with the creative aspect of your packaging. They can help you bring your ideas to life and create a one-of-a-kind design that will help your small business stand out.
Add a Little Message
Your packaging is an excellent opportunity to make your product even more personal. You can add little messages or quotes on the packaging to show customers that you care. This will help them connect with your brand and understand its values better.
You can also include other information like instructions, ingredients, or company contact details on the packaging to give customers the necessary information they need. However, the best thing you can do is to share your story. Small businesses can utilize packaging to tell customers why they started their business and what sets them apart from the competition.
It can be an introduction to you as an owner, what customers can expect from your product, or how you plan to give back to the community. This will help customers connect with your brand personally and build loyalty for years to come.
Follow Up for Repeat Orders
Your packaging can also be used to encourage repeat orders. You can include discounts, coupons, or special offers in the packaging so customers will return for more. This is an effective way to boost sales and keep customers coming back for more.
You can attach a card to the packaging with a unique code that customers can use when they place their next order. Or you can give them a discount when they sign up for your newsletter or social media accounts.
Final Thoughts
By designing your packaging with purpose, you can ensure that your small business stands out from the competition and builds customer loyalty. Sustainable, creative packaging that reflects your brand’s values and tells customers who you are will go a long way in helping them connect with your product and return for more. So don’t be afraid to experiment and get creative — it could be just what your business needs!