One of the best ways to increase traffic to your website is to partake in pay per click services. According to the video, this service is when an advertiser gets clicks to their website, and they pay based on the total amount. If someone sees the ad but doesn’t click, the advertiser doesn’t have to pay. The most well-known network is Google Ads, but they aren’t the only ones out there.
Pay per click services can be placed on social media sites, different search engines, and other websites where ads are available for a reader to see. This generates exposure for your company and can improve your site. When building your ad, it needs to be eye-catching to the viewer, making them want to click on the ad to see more. Also, your ad must have the best keywords in it, so when your audience starts searching for certain items or locations, your ad will be at the top of the search engine. If you aren’t getting a lot of clicks, this also lets you know that your ad isn’t effective and it may be time to update it so you can improve your quality score and generate more traffic to the website.
