In this video, “How to Market Your New Roofing Company – The Essentials,” the speaker underscores the pivotal role of establishing a robust online presence as the cornerstone for launching a successful roofing business. Emphasizing the need for a solid foundation, the speaker recommends roofing companies create a professional website and cultivate profiles on major social media platforms, including Facebook, Instagram, LinkedIn, and Google My Business. This multi-faceted online presence not only fosters credibility but also serves as a platform for customers to share their valuable reviews.
The speaker advocates for a gradual approach, suggesting starting with a simple online presence and then reinvesting in a professional logo and an enhanced website as the business progresses. Authentic engagement within social media groups and networking circles is highlighted as a powerful strategy to organically spread the word about the new roofing venture.
Furthermore, the video introduces additional marketing strategies to complement the digital efforts. Door-knocking, direct mail, cold calling, and participation in networking events are presented as effective methods tailored to the size and vision of the company. The speaker concludes by emphasizing the combination of hard work, strategic thinking, and a bit of luck as indispensable elements for achieving success in the competitive roofing industry.
