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Using Rubber As a Sustainable Product: Is it Possible?

When we think of rubber products, tires often come to mind. Indeed, creating tires is one of the most common uses of rubber. As such, one might wonder if rubber is a sustainable material. Tires, though recyclable, use plenty of resources to produce, after all. The tire industry consumes over 3 billion pounds of rubber to produce 250 […]

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Skills, Struggles, and Needs Every Freelance Writer Can Understand

One part of working in digital marketing is content writing. If you’re a freelance content writer, you know how difficult it is to come up with ideas, especially when you’ve been working nonstop for more than a while. Being a freelance writer takes a certain level of self-discipline that no nine-to-fivers will ever experience. No

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Increasing Revenues amid Tight Competition in the Market

After consumers went online for their needs, businesses followed suit. And the entry of these businesses into the online marketplace made competition tighter. Due to this, many companies had to use different strategies to connect with their target audiences. Connecting with their target audiences increased their chances of raising their revenues in the middle of

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Financial Strategies
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4 Ways to Differentiate Content from Industry Rivals

Marketing attracts and engages customers for your business, making it an essential part of any operations. Those strategies will determine if you can profit from your venture. However, it will be a competitive aspect because everyone in your industry will be doing it. Every strategy you attempt might already be present in your business rivals’

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Moving to the Future: Why Businesses Must Adapt to Digitalization

Our society is becoming more digitalized every day. With the rise of smartphones, online shopping, and social media, it’s becoming increasingly difficult for businesses to not become more digitalized. With all these changes, it is becoming increasingly clear that must adapt to becoming more digital. The importance of turning digital cannot be overstated, but the

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Financial Strategies
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Seven Strategies to Ensure Your Business Sustainability

In recent years, sustainability has become paramount for businesses across various industries. Think of Nike focusing on waste reduction and Adidas relying on a greener supply chain. Consider Biogen and Novo Nordisk leaning towards energy efficiency and implementing environmental measures. Even Pepsi and Coca-Cola have emphasized water replenishment. For the uninitiated, sustainability ensures the longevity of your

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Freelancing to Full-time Employment: A Guide to a Good First Week

Starting a new job is always at least a little nerve-wracking. It means familiarizing yourself with a new work system and workplace culture, which can be confusing at first, especially if you came from a freelance job that has a more flexible setup than your current one. Despite these, there is the need to make a

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