January 5, 2022

Brand recall is the term used to describe the customers’ state of mind with your company. It means that customers can remember your service or product when shopping for something else. Brand recall, therefore, refers to the extent to which your customers can remember your products or services. The primary way to improve brand recall […]

Although many events have shifted to in-person gatherings upon the increase in vaccinations, the new Omicron variant still has many people hesitant about in-person events. One way to accommodate both audiences—those willing to attend in person and those preferring to go online—is to hold hybrid events that engage both categories. Hybrid events are not a